Suny Cellular Communication
Suny Cellular Communication Ltd imports and markets cell phones and related accessories in Israel. Based in Petah Tikva.
Suny Cellular Communication: net income sharply up (+23.1%), sales stable (+0.6%), operating income sharply up (+29.4%).
- Net income sharply upH1 2026
Net income: ₪25M, vs. ₪20M a year earlier, i.e. +23.1%.
- Sales stableH1 2026
Revenue: ₪514M, vs. ₪511M a year earlier, i.e. +0.6%.
- Operating income sharply upH1 2026
Operating income: ₪35M, vs. ₪27M a year earlier, i.e. +29.4%.
- Cash flow upH1 2026
Operating cash flow: ₪−29M, vs. ₪−33M a year earlier, i.e. +11.0%.
What the market pays, vs. the sector
This company's valuation multiples history is being built day by day from now on.
P/E calculated on net income (trailing 12 months: last fiscal year + H1 2026 − same period a year earlier). Sector median: companies in the group tracked here. Prices: Yahoo Finance; market cap cross-checked with the Tel Aviv Stock Exchange for Israeli stocks. These ratios describe a price, not a value: none of them says whether the share is expensive or cheap.
Dividend per share, over 5 years
Total dividends per share paid each calendar year (5 year(s) out of 5 with a payment). Source: Yahoo Finance. The current year is not complete.
Trades by executives and interested parties
2 filing(s) over 12 months · on shares: 1 increase(s) and 0 decrease(s) in holdings.
| Date | Holder | Security | Direction | Quantity | Price | |
|---|---|---|---|---|---|---|
| 04/06/2026 | Lapidoth Capital Ltd Interested party | Shares | Up | 1,095,741 | ₪1.40 | Maya › |
| 07/05/2026 | Eliyahou Lavi Director | Options | Down | 5,627,801 | — | Maya › |
Filings submitted on Maya (executives, directors, shareholders above 5%). An increase or decrease in holdings may come from a purchase or sale on the exchange, but also from a grant or exercise of options (price "—": grant with no price). Bonds excluded. For details, see the filing on Maya.
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Financial summary
| S1 2026 | S1 2025 | FY 2025 | |
|---|---|---|---|
| Total assets | 510 | 480 | 478 |
| Current assets | 449 | 417 | 421 |
| Non-current assets | 61 | 63 | 57 |
| Equity | 275 | 254 | 269 |
| of which minority interests | 0 | 0 | 0 |
| Current liabilities | 203 | 193 | 178 |
| Non-current liabilities | 32 | 32 | 31 |
| Revenue | 514 | 511 | 1,000 |
| Gross profit | 75 | 63 | 128 |
| Operating income | 35 | 27 | 52 |
| Pre-tax income | 32 | 26 | 50 |
| Net income | 25 | 20 | 38 |
| Net income (attributable to shareholders) | 25 | 20 | 38 |
| Dividends paid | −20 | −22 | −27 |
| Operating cash flow | −29 | −33 | 24 |
In millions of shekels. The "H1" columns cover the first six months of the year.
Calculated from these figures
| S1 2026 | S1 2025 | FY 2025 | |
|---|---|---|---|
| Gross margin | 14.6% | 12.3% | 12.8% |
| Operating margin | 6.9% | 5.3% | 5.2% |
| Net margin | 4.8% | 3.9% | 3.8% |
| Current ratio (current assets / current liabilities) | 2,2 x | 2,2 x | 2,4 x |
| Equity / total assets | 53.8% | 53.0% | 56.3% |
The 5-year history, charts and cross-check models are coming for companies listed only in Tel Aviv: each new filing on Maya is kept and enriches the page.
Company overview
Suny Cellular Communication Ltd imports and markets cell phones and related accessories in Israel. The company engages in the importing and sale of mobile terminal equipment and related accessories manufactured by Samsung, including mobile phones, tablets, smart watches and headphones to open market customers under the Samsung brand. It also imports, sells, and provides technical support, repair, and maintenance services for mobile terminal equipment and spare parts, including mobile phones, tablets, smart watches, headsets, and accessories. In addition, the company is involved in marketing, distribution, and retailing of small household electrical and electronic appliances; and mobile phones and watches, as well as provides warranty and repair services. It offers its products through chains, distributors and terminal stores, direct sales through its network of stores, websites, and other online sites.
Source: official company profile (Yahoo Finance), summary.
- Maya, Tel Aviv Stock Exchange: company page and reports